Marketing

Fast Food Nation

Our Brand Is Crisis

The Tipping Point by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

All Employees Are Marketers by Richard Parkes Cordock

Delivering Happiness: A Path to Profits, Passion, and Purpose (Unabridged) by Tony Hsieh

Twitter Power: How to Dominate Your Market One Tweet At a Time by Joel Comm

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Socialnomics: How social media transforms the way we live and do business by Erik Qualman

“finished in 2 days with tons of notes, read it if you haven't yet.” — Read More

Reviewed by memoska

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis and Ashton Kutcher

Tribes: We Need You to Lead Us by Seth Godin

Influence by Robert B. Cialdini

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim

Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 by Sarah Lacy

UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley

Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li

Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves by Adam L. Penenberg

“Great book.” — Read More

Reviewed by dane_mcleod

Switch: How to Change Things When Change Is Hard by Chip Heath

“Great book with counter-intuitive insights about change. Don't have to read the whole book but worth skimming for sure” — Read More

Reviewed by jeschonnek

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan

“The all you need to know guide on how to become a trust agent. Chris Brogan and Julien Smith explain in common English how you can use the social web to gain authority, be a knowledge leader, and gain trust from your clients.

I'd recommend this book to anyone how is interested in using...” — Read More

Reviewed by lemoentje

The Four Steps to the Epiphany by Steven Gary Blank

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) by Steven D. Levitt

Free: The Future of a Radical Price by Chris Anderson

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

Crossing the Chasm: Marketing and Selling Technology Project by Geoffrey A. Moore

Young People, Ethics, and the New Digital Media: A Synthesis from the Good Play Project by Carrie James

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

“Great Book! I love it!” — Read More

Reviewed by cafulcura

Crossing the Chasm by Geoffrey A. Moore

Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application by Jason Fried

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

Viral Loop: From Facebook to Twitter, How Today by Adam L. Penenberg

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play by Neil Fiore

Web Analytics: An Hour a Day by Avinash Kaushik

YouTube for Business: Online Video Marketing for Any Business by Michael Miller

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott

The Wisdom of Crowds by James Surowiecki

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan

Ignore Everybody by Hugh MacLeod

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Joselin Linder

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik

The Apprentice