marketing & sales

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Books

The Tipping Point by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

All Employees Are Marketers by Richard Parkes Cordock

Twitter Power: How to Dominate Your Market One Tweet At a Time by Joel Comm

Socialnomics: How social media transforms the way we live and do business by Erik Qualman

“finished in 2 days with tons of notes, read it if you haven't yet.” — Read More

Reviewed by memoska

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis and Ashton Kutcher

The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

Influence by Robert B. Cialdini

Power Friending by Amber Mac

“If you are interested in Social media for business then this is the book for you. Amber has a really conversational style of writing. There are plenty of real life examples of both the dos and don't when it comes to engaging the Web community for your business.” — Read More

Reviewed by jobsta

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim

UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten

Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley

Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone

Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves by Adam L. Penenberg

“Great book.” — Read More

Reviewed by dane_mcleod

What's Mine Is Yours: The Rise of Collaborative Consumption by Rachel Botsman

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson

“this is the very best” — Read More

Reviewed by johncoder

The Designful Company: How to build a culture of nonstop innovation by Marty Neumeier

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan

“The all you need to know guide on how to become a trust agent. Chris Brogan and Julien Smith explain in common English how you can use the social web to gain authority, be a knowledge leader, and gain trust from your clients.

I'd recommend this book to anyone how is interested in using...” — Read More

Reviewed by lemoentje

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by David Meerman Scott

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by David Meerman Scott

“good book!” — Read More

Reviewed by fartinmartin

Crossing the Chasm: Marketing and Selling Technology Project by Geoffrey A. Moore

Stumbling on Happiness by Daniel Gilbert

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely

Crossing the Chasm by Geoffrey A. Moore

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Ashton Kutcher

Influence: Science and Practice (5th Edition) by Robert B. Cialdini

Viral Loop: From Facebook to Twitter, How Today by Adam L. Penenberg

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play by Neil Fiore

PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge

The LONG TAIL: WHY THE FUTURE IS SELLING LESS OF MORE by Chris Anderson

“Nice book about how there's space for every little business in the market. At least that's what I think it's about. Havent read it yet!” — Read More

Reviewed by caioiglesias

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Guy Kawasaki

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott

The Wisdom of Crowds by James Surowiecki

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox

“Haven't read it all yet, but Vanessa really knows her stuff. Only 3 chapters in but this book is a must read for anybody who questions why they should focus on internet marketing.” — Read More

Reviewed by ryanjones